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Media toolkit

Spread the word about healthcare disparities and get the message out about what you’re doing to close the treatment gap

Health equity media templates and guides

This comprehensive toolkit provides tips for supporting the promotion of a program, initiative, or event. You’ll find how-to-guides for preparing hospital spokespeople (talking points, interview guidance), engaging local media, social media channels, press releases templates, radio scripts, and guidance on advertisement placement. 

Media communications

Media outreach guide

This guide helps you engage with reporters to increase awareness of health inequities in your community.

Media outreach guide (English PDF)

Media interview guide

Find ideas to ensure that your spokesperson gets your message across when speaking with the media about your health equity initiative.

Media interview guide (English PDF)

Template for media pitch emails

Use this template to effectively communicate details about your health equity program to engage reporters.

Media pitch emails template (English PDF)

Template for press releases

Use this example of a press release to customize announcements of your institution’s health equity strategy.

Press releases template (English PDF)

Talking points for health inequities

Find key messages about health inequities that can help guide conversations with reporters during interviews about healthcare disparities.

Health inequities talking points (English PDF)

Social media and advertising

Social media guide

Get tips on ways to encourage patient advocacy and to inspire people to attend health events.

Social media guide (English PDF)

Advertising guide

See suggestions and considerations for print and digital ad campaigns.

Advertising guide (English PDF)

Promotional templates

Template for radio spots

Directly reach members of your community using this customizable template.

Radio spots template (English PDF)

Template for direct mailer

Use any parts of this designed mailer for your health equity outreach.

Direct mailer template (English PDF)

Template for hospital flyer

Adapt and print or email this flyer to spread your message in your healthcare community.

Hospital flyer template (English PDF)

Patient resources

Help referring physicians and primary care providers engage underserved patients in their care and improve their access to specialty care.

Get started

Dedicated health equity consultants from Boston Scientific can help you build an outreach effort specifically designed to reach those most at-risk within your community.