Media toolkit
Spread the word about healthcare disparities and get the message out about what you’re doing to close the treatment gap
Health equity media templates and guides
This comprehensive toolkit provides tips for supporting the promotion of a program, initiative, or event. You’ll find how-to-guides for preparing hospital spokespeople (talking points, interview guidance), engaging local media, social media channels, press releases templates, radio scripts, and guidance on advertisement placement.
Media communications
Media outreach guide
This guide helps you engage with reporters to increase awareness of health inequities in your community.
Media interview guide
Find ideas to ensure that your spokesperson gets your message across when speaking with the media about your health equity initiative.
Template for media pitch emails
Use this template to effectively communicate details about your health equity program to engage reporters.
Template for press releases
Use this example of a press release to customize announcements of your institution’s health equity strategy.
Talking points for health inequities
Find key messages about health inequities that can help guide conversations with reporters during interviews about healthcare disparities.
Social media and advertising
Social media guide
Get tips on ways to encourage patient advocacy and to inspire people to attend health events.
Advertising guide
See suggestions and considerations for print and digital ad campaigns.
Promotional templates
Template for radio spots
Directly reach members of your community using this customizable template.
Template for direct mailer
Use any parts of this designed mailer for your health equity outreach.
Template for hospital flyer
Adapt and print or email this flyer to spread your message in your healthcare community.
Patient resources
Help referring physicians and primary care providers engage underserved patients in their care and improve their access to specialty care.
Get started
Dedicated health equity consultants from Boston Scientific can help you build an outreach effort specifically designed to reach those most at-risk within your community.